Microsoft responds to 'App spamming' complaints, adds caps

Information technology was only yesterday that our ain Richard Edmonds wrote an editorial here lamenting the sudden influx of many apps in the Marketplace from a single publisher. You may have seen this yourself, where the Marketplace under "New" is of a sudden flooded with fifty apps that are withal but "vary" by region.

We weren't the just blog to complain about information technology and your comments were unified: this was bad do on Microsoft'southward part and information technology should be addressed sooner than later, otherwise nosotros'll have another Android marketplace on our hands--and no one wants that.

Just 24 hours later, Microsoft has responded to the complaints via their Windows Telephone Developer Blog. Todd Brix wrote up the piece and we accept to commend Microsoft for both existence quick and forthcoming on the process and their reasoning. They then nowadays an fairly even-handed solution in ii parts:

1. "To avoid the scenario where bulk publishing crowds out other apps in Marketplace in the time to come, effective immediately, we are limiting the number of apps any one developer can accept certified in a single day to 20. Developers creating a large number of apps tin can still submit all of them for certification, but they volition be certified at a maximum rate of 20 per day rather than all at one time."

While 20 may yet seem a lot, a cap is better than no cap and nosotros hope that we rarely see as many apps from a single publisher. We imagine if information technology'south still a trouble, Microsoft could just as easily reduce that number. In fact, in gild to forbid a programmer from needlessly publishing apps, Microsoft has a part ii as a solution to the problem:

2. "In improver, we are reaching out to the companies who most recently published a large number of apps with like functionality in a brusque menses of time. We're offer to piece of work with these developers to explore how they can meliorate accept advantage of the Windows Phone platform to amend the functionality of their apps and reduce the need for big numbers of like apps."

By themselves, neither of these measures would be that constructive, but combined we see this one-two punch to be a fair mode to improve control this ongoing event and ensure a pleasant Market place feel. Only now that Microsoft has said something, what do you folks think? We think MS deserves a lot credit for their response. Yous?

Source: Windows Phone Developer Blog; Thank you, Aleksandr G./Arktronic, for the tip!

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